Founded in 1996, for more than 25 years Ellena has represented innovation, elegance and personality throughout the world. At its headquarters in Saluzzo, Cuneo, the company produces funeral vehicles that are absolutely unique on the market, as they are built one by one with a tailor-made approach.

Just like the automotive excellences that have made Italian design famous all over the world, Ellena’s funeral cars are manufactured with state-of-the-art technologies and a working method inspired by craftsmanship attention to detail.

A limited production of the utmost quality and intended only for the best national and international operators who, followed step by step by our technicians, can customise their own hearse in every detail according to their tastes and needs.

Ellena means quality, from design to after-sales service

Together with our exclusive hearses, we offer customers funeral vans and used funeral vehicles, as well as an unrivalled range of services that put the customer at the centre, including warranty, lease purchase and after-sales support.

“We have always focused on design, and today our funeral cars are recognised worldwide for their personality and elegance. This is thanks to our collaboration with designers, which for years has enabled us to set new standards in the industry. We rely on advanced technologies to develop truly tailor-made solutions that meet all needs. We like to experiment with new colours, finishing processes and accessories to make a difference. When, for example, we introduced the ivory colour in 2009, we were literally trendsetters. ”

Massimo Ellena

Chairman and founder of Ellena Srl

Our history

Ellena’s is a success story born from a great passion and the courage to innovate.

Ellena Srl was founded, immediately specialising in the production of tailor-made funeral cars. At the end of the same year the first model saw the light, a 2-door Mercedes V210, completely made in sheet metal.


Ellena produced its first 4-door hearse, which was officially presented at the Tanexpo International Funeral Exhibition.


The company rapidly evolved and accelerated its production: the shift from sheet metal to fibreglass made it possible to considerably increase the volume of fitted vehicles, already chosen by the best operators worldwide.


2003 represented a further turning point in the development of Ellena, which became the first company in Italy to collaborate with designers to create hearses with unique and innovative lines. Thus, the famous Mercedes Benz E411 was developed.


Ellena moved into new premises at Via Michele Borda 7 in Saluzzo. A space of more than 5,000 sqm, characterised by advanced painting and assembly facilities.


Ellena launched the first ivory-coloured hearses, confirming its international status as a trend setter in terms of design. An absolute and revolutionary novelty, which opened new horizons of style for the entire sector.


A great honour to crown the company’s international success: Ellena received the official certificate for the production of small series vehicles from the Italian Ministry of Transport.


Ellena was awarded with the prestigious Tanexport Prize, an acknowledgement for the company’s innovation and quality.


Ellena officially became an international reference thanks to the design and production of a hearse on a Maserati Ghibli chassis. The model, presented in Paris during Funéraire, the most important international funeral exhibition in the sector, was a huge success.


Ellena again proved to be one of the market pioneers by presenting the first hybrid funeral car, the Mercedes Benz E513 Hybrid, at Funéraire Paris 2019.


Ellena continued to grow, doubling its production facility in 2020 with new space and technology to support production.


The 2021 Funéraire Paris international trade fair provided the platform to officially present Ellena’s newest creation: the stunning Jaguar J40.


Ellena never stops! The company’s R&D department is preparing to develop new solutions for the industry: funeral vehicles that look towards sustainability and the future of high-end funeral transport. 


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